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Big Tech vs. Small Biz: A Silicon Valley Consultant on Leveling the Playing Field
Management Consulting for Small Business: Why Organic Growth Beats Pay-to-Play As a small business operations and marketing specialist in the heart of Silicon Valley, I've witnessed firsthand the shinny allure and enormous pitfalls of relying on tech giants for business development and growth. While these platforms promise all the bells and whistles, unprecedented reach, customer acquisition and endless "impressions", I advise my clients to approach these companies and thei
Jacquelyn Popkoff
Jan 1, 20245 min read
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